We take care of your Online Reputation

Comprehensive Internet research service that will allow you to know the references and content that appear in the main Internet search engines related to you and act accordingly.

Te ayudamos a conseguir tus objetivos en Internet, sean los que sean, a través de campañas de publicidad y estrategias de publicación de contenidos específicos y de calidad. Destacamos aquello que quieras que se conozca y borramos lo que no te gusta que aparezca, tanto en vida como post mortem.

We take care of your Online Reputation

Comprehensive Internet research service that will allow you to know the references and content that appear in the main Internet search engines related to you and act accordingly.

Te ayudamos a conseguir tus objetivos en Internet, sean los que sean, a través de campañas de publicidad y estrategias de publicación de contenidos específicos y de calidad. Destacamos aquello que quieras que se conozca y borramos lo que no te gusta que aparezca, tanto en vida como post mortem.

Online Reputation Services

Different services to build a positive and enriching online reputation and to manage harmful or negative aspects that may damage your personal and / or professional image.

Defense against content published on the Internet that may be harmful


Defense against harmful news published in the media


Defense against malicious posts and comments poured into forums and opinion blogs



Preparation of the results that Google offers when performing searches on you


Protection against denigration campaigns published and disseminated through the Internet


Offline and online protection of the image and personal and commercial brands


Restoring and recovering your digital presence and identity on the Internet and social networks


Generation, publication and dissemination of positive news to improve your reputation


Cancellation of criminal records and elimination of their possible appearance on the Internet


You can always take care of your online reputation


Protect your online reputation throughout your life, thus defending your honor, image and privacy.


Take care of your online reputation after your death, leaving only what you decide to leave online.

Digital Identity

Digital identity is what we are to others in the network or, rather, what the network says we are to others. It is not defined a priori and it is conforming to our participation, direct or inferred, in the different communities and Internet services, as a result of our interrelation with other users or with the generation of content. Our digital identity is important and it may be that with our disappearance there will be information on the Internet that may harm our memory or negatively affect our family.






Unindex Google content

We direct Internet search engines, primarily Google, not to show certain content about you in search results. The information will only be accessible by consulting the original source of the publication (for example, to find an old fine we would have to access the newspaper archive of the official bulletin that published it and search for the document with the exact date). We also perform the de-indexing in other Internet search engines such as Bing, Yahoo, Yandex or Baidu.

Online Reputation

Online Reputation, or also called digital reputation, is the reflection of the prestige of a person, company or brand on the Internet, created and built not only by it, but also by the rest of the people who exchange information, content, comments and opinions about it on the Internet through forums, blogs or social networks. The sum of all this contributes to creating a positive, negative or neutral online reputation and that, increasingly, directly influences the future of any business model or professional and / or personal project.

Right to be Forgotten

The right to be forgotten is a right related to Habeas Data and the protection of personal data. It can be defined as the right that the holder of a personal data has to delete, block or delete personal information that is considered obsolete or not relevant over time or that in some way affects the free development of any of its fundamental rights. As it should be appreciated, this right can sometimes collide with freedom of expression.

Digital Executor

He is the person designated by us to be in charge of controlling, managing and administering our digital files and our virtual identities following a series of previously transmitted instructions. The figure of the digital executor is very important, since he is the one who will carry out our instructions on what to do with our digital legacy and our heritage online and how to do it when we are no longer here, thus ensuring our online reputation.

Before the most common problems …


On social networks, that friends and family of the deceased continue to receive friendship suggestions and birthday reminders periodically.

On social networks, that the content of the deceased’s account (contact details, comments and photos) remains visible, and that those responsible for the social network can use the photos to carry out advertising campaigns.

On social media, make the deceased’s account an easy target for identity theft and spam.

Difficulties in protecting the memory of the deceased: right to honor, personal and family privacy and self-image.

Possible identity theft in the face of the legal vacuum that exists today in Spain.

Exercise of the right to be forgotten and to the protection of personal data (access, rectification, cancellation and opposition) that affect online reputation.

Cloud-based services that store our data and have different data ownership policies, if any.

Online accounts with positive online balances (eBay, PayPal, gaming and betting pages, etc.) associated with a bank account are blocked.

…we offer the following coverage


The search of the references and contents that appear in the main Internet search engines associated with the name and surname of the deceased. In this way, contents or references that may harm the privacy, honor, privacy or security of both the referred person and their family are detected: personal data (addresses, bank accounts, DNI, e-mail, etc.); photos and videos in which this person appears; official publications (fines, embargoes, appointments, etc.); unfortunate comments on social networks, forums, blogs; insults and negative or erroneous references …


The opportune and necessary steps to remove content from search engine websites, when they may impair the rights of the people affected and their online reputation, and the management of information in all available internet services, provided by the client. It includes the procedures for the suppression of the information of the interested party, and to prevent the search engines from showing the results, updating the cache or temporary memory that they have stored.


We not only proceed with the removal of such content on Google and other Internet search engines, but we also attack the source of such content, speaking with the administrators of websites, blogs and forums, and even raising the case before the Spanish Protection Agency of data.

Control your Online and Digital Reputation

Now you can take control and manage your own digital reputation using our Monitoring, Online Reputation, Brand Creation and Community Manager, Digital Erasure and Right to Forget services.

Online Reputation
Some facts about online reputation

Google processes 100 billion searches every month. On average, this represents 40,000 searches per second. Every day, 16-20% of those searches are new (not done before).

76% of Internet users have searched the Internet. But what have they found?

  • 46% your profile on a social network.
  • 27% personal data on institutional websites.
  • 25% information in official bulletins.
  • 18% mentions on websites or blogs.
  • 11% news published in the media.
  • 9% tags on photos or videos.

For a better operation and that chaos does not reign, it is an imperative need, to elaborate general deontological guidelines to be able to circulate on the Internet and understand that not everything goes, that when faced with illegitimate interference, false news, discredit, you must act with the same purpose: its elimination. Where the freedom of expression and the privacy of the person can coexist together, and both the person and the heir can ensure to protect their digital heritage and be able to streamline with transparency.

By 2014, Google had indexed 30 billion pages on the Internet. To conduct searches, Google’s data center uses 0.01% of the world’s electricity.

There are an estimated 81 million fake Facebook profiles.

Right to be forgotten VS right to information

The historian Milagros del Corral highlights the relevance of Google for historical, cultural and scientific research, as well as the importance of some “apparently irrelevant” but fundamental data for understanding past societies, so that “their elimination could mean a distortion of History.”

For Del Corral, the application of the right to be forgotten may mean the elimination of information related to unpleasant events for people who, however, are important to study the past. “It could be the case that a period as turbulent as the one we currently live in was seen by the people of the 21st century as a utopian Arcadia.” In this sense, it suggests a solution to apply deadlines, as is done with certain classified information, so that Google could withdraw a link now and replace it in 25 or 50 years.

“Giving the search engine the role of publisher by forcing him to study the links”, he is forced to assume the role of guarantor of freedom of expression or the fight against censorship, a role that, at his Judgment must be assumed by the States with the support of the publishing companies and journalists.

It is necessary to open a debate in order to write a future specific regulation for search engines, where its role is regulated. While this is resolved, it is proposed as a solution that the links considered harmful instead of appearing on the first page of search results do so for example on the seventh. “In this way, both rights would be preserved and it is a more useful, faster and more effective way.” Without a doubt, this would also positively affect the online reputation of the person affected.

Search engines are required to be able to strike a balance between the rights of the owner of such data, and the legitimate interest of the general public to access such information. This weighting must be based mainly on four factors:

  • The nature of the information in question is thus inaccurate or false, incomplete or inadequate, excessive, obsolete or no longer relevant.
  • The sensitive nature of this information for the private life of the individual.
  • The public interest in having such information in the present.
  • The role that person plays in public life.
How to manage the deletion?

39.7% of Internet users request the deletion of online accounts. But, how complex is it to proceed with the deletion?

  • 27% Difficult
  • 7’2% Very Difficult
  • 4% Impossible

As we browse the Internet, much of the control over our personal information scattered in virtual space is lost, which will have significant consequences in the physical world. Therefore, the challenge we face as individuals will be to determine what steps we will have to take to regain control of our privacy and security.

Most of the time, families do not know what online accounts their relative had, not to mention details such as registration name, income or alias. And the cost of not knowing even something as simple as the email password can be huge.

Email serves many purposes and only one of them is the digital equivalent of our mailboxes. It is the master key for many other accounts.

Companies that offer erasing services can help their client to know the web services that the deceased had and the mentions and information on the Internet. They can also help to recover content stored in the cloud, such as videos, songs, documents, photos, etc. and thus improve the deceased’s online reputation.

How is de-indexing in Google?

To delete information, a legitimate reason is required according to the law (such as the protection of privacy, honor or intellectual property) and that this prevails over the legitimate rights of other people (such as freedom of expression and information) in each concrete situation.

When total deletion is not possible or recommended, you can anonymize a data, blur a photo or de-index content. But Google does not erase the sources (the origin of the content), it does not rewrite the past, it simply limits access to search by name.

Deindexing does not remove the information. The only thing that is removed is the link to a news item or information when searching by the name and surname of someone named in the story.

Example: If Mr. García requests de-indexation (and it is granted) and a user searches for someone else who shares a surname, a notice that some links have been removed from the results index will accompany the search results.

With one of the search terms matching, the notice appears, so the measure seems ineffective and will be less effective as more requests are granted.

How to withdraw the information?

In the first instance, the removal of information must be managed with the administrators of the domains that contain the information that we want to eliminate: websites, blogs, forums, etc.

Secondly, we would resort to the request to de-index the information in search engines. Google, Yahoo and Bing have forms that must be duly completed to submit such a request.

When a request is denied by the search engine, you can go to the Spanish Agency for Data Protection or to the courts to request help in the protection of your right.

Thus, the final decision in these cases will be made by a qualified jurisdictional body that guarantees the full exercise of the right by the affected party.

What content can be deleted?

General social networks: Facebook, Twitter, Bebo, Couchsurfi ng, Foursquare, Friendster, Google +, Habbo, Hi5, Myspace, Netlog, Orkut, Slideshare, Tagged, Tuenti and Badoo.

Photo or video social networks: Dailymotion, Flickr, Fotolog, Instagram, Picasa, Pinterest and Youtube.

Professional social networks: Infojobs, Linkedin, Viadeo and Xing.

Social networks to find a partner: Meetic, eDarling, Match, Meetup, Okcupid and ZonaCitas.

Email: Gmail, Hotmail/Outlook, Yahoo, Mail, GMX.

Messenger service: Skype, Snapchat, Whatsapp, Yahoo! Messenger, Facebook Messenger.

E-commerce: Airbnb, Amazon, e-Bay, Groupon, PayPal.

Apps: Evernote, Flipboard.

And it is that all these social networks have a large number of users that continue to grow every day:

  • Facebook: 1,71 billion users
  • Youtube: More than a billion users
  • Whatsapp: 900 million users
  • Instagram: 400 million users
  • Twitter: 320 million users
  • Google +: 300 million users
  • LinkedIn: 300 million users
  • Flickr: 112 million users
  • Snapchat: 100 million users
  • Pinterest: 100 million users
  • Airbnb: 50 million users

When closing an account, the profile disappears from the social network and from the search engine results. The network stops sending suggestions or reminders related to that person. In addition, all the information contained in the account (photos, links, conversations, etc.) is removed.

To request the management of the deletion, the applicant must identify himself as heir and present the death certificate and a copy of the identity document of the deceased.

The problem of not making a digital will and that the family resorts to erasing after our death, makes them decide for us about our online reputation, many data will be lost, and someone may receive something that they should not have seen.

Start controlling your Online Reputation!

Don’t wait any longer and start controlling your online reputation. Now you have the opportunity to organize in advance through selective cleaning the trail that you want to leave on the net. Tomorrow may be too late.

Online Reputation Testimonials

Managing online reputation in the middle of the digital age, where the Internet and social networks are one more channel to attract and retain customers, is very important in my work. Thanks to My Digital Legacy I have managed to take control of all my presence on the network and decide what my digital footprint will be like.

Alexandra Divonica


We love social networks, but it is true that sometimes they are not used in the right way. When one of the two is missing, the other will take care of cleaning up your online reputation so that only the best remains and they can remember you as the good person you were.

Sara & Víctor


My daughter was a journalist at heart in a provincial capital. After his death in an accident, I took care to clean up all those traces of him on the Internet and social networks that could harm his honor and image. Without My Digital Legacy I would not have succeeded. I will be eternally grateful to you.

Jesús Lafuente

College professor

Undoubtedly, new technologies have created new scenarios where new crimes have arisen, especially against honor, image and privacy. Going to specialized professionals is the only way to restore a damaged reputation.

María Coinbra


You too can start taking care of your online reputation now!

You can also test our platform by free registration.

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