We take care of your Online Reputation

Google processes 100 billion searches every month. On average, this represents 40,000 searches per second. Every day, 16-20% of those searches are new (not done before).

76% of Internet users have searched the Internet. But what have they found?

• 46% your profile on a social network.
• 27% personal data on institutional websites.
• 25% information in official bulletins.
• 18% mentions on websites or blogs.
• 11% news published in the media.
• 9% tags on photos or videos.

For a better operation and that chaos does not reign, it is an imperative need, to elaborate general deontological guidelines to be able to circulate on the Internet and understand that not everything goes, that when faced with illegitimate interference, false news, discredit, you must act with the same purpose: its elimination. Where the freedom of expression and the privacy of the person can coexist together, and both the person and the heir can ensure to protect their digital heritage and be able to streamline with transparency.

By 2014, Google had indexed 30 billion pages on the Internet. To conduct searches, Google’s data center uses 0.01% of the world’s electricity.

There are an estimated 81 million fake Facebook profiles.

The historian Milagros del Corral highlights the relevance of Google for historical, cultural and scientific research, as well as the importance of some “apparently irrelevant” but fundamental data for understanding past societies, so that “their elimination could mean a distortion of History.”

For Del Corral, the application of the right to be forgotten may mean the elimination of information related to unpleasant events for people who, however, are important to study the past. “It could be the case that a period as turbulent as the one we currently live in was seen by the people of the 21st century as a utopian Arcadia.” In this sense, it suggests a solution to apply deadlines, as is done with certain classified information, so that Google could withdraw a link now and replace it in 25 or 50 years.

“Giving the search engine the role of publisher by forcing him to study the links”, he is forced to assume the role of guarantor of freedom of expression or the fight against censorship, a role that, at his Judgment must be assumed by the States with the support of the publishing companies and journalists.

It is necessary to open a debate in order to write a future specific regulation for search engines, where its role is regulated. While this is resolved, it is proposed as a solution that the links considered harmful instead of appearing on the first page of search results do so for example on the seventh. “In this way, both rights would be preserved and it is a more useful, faster and more effective way.” Without a doubt, this would also positively affect the online reputation of the person affected.

Search engines are required to be able to strike a balance between the rights of the owner of such data, and the legitimate interest of the general public to access such information. This weighting must be based mainly on four factors:

• The nature of the information in question is thus inaccurate or false, incomplete or inadequate, excessive, obsolete or no longer relevant.
• The sensitive nature of this information for the private life of the individual.
• The public interest in having such information in the present.
• The role that person plays in public life.

39.7% of Internet users request the deletion of online accounts. But, how complex is it to proceed with the deletion?

• 27% Difficult
• 7’2% Very Difficult
• 4% Impossible

As we browse the Internet, much of the control over our personal information scattered in virtual space is lost, which will have significant consequences in the physical world. Therefore, the challenge we face as individuals will be to determine what steps we will have to take to regain control of our privacy and security.

Most of the time, families do not know what online accounts their relative had, not to mention details such as registration name, income or alias. And the cost of not knowing even something as simple as the email password can be huge.

Email serves many purposes and only one of them is the digital equivalent of our mailboxes. It is the master key for many other accounts.

Companies that offer erasing services can help their client to know the web services that the deceased had and the mentions and information on the Internet. They can also help to recover content stored in the cloud, such as videos, songs, documents, photos, etc. and thus improve the deceased’s online reputation.